is a creative agency
that creates ideas,
campaigns, experiences,
and above all, wonder.
© 2026 All Rights Reserved
Uànema was built by professionals with over twenty years of experience in leading international networks, who came together to build an independent, agile agency, one where creativity and talkability aren't just buzzwords for agency pitches, but the standard for everyday work.
At Uànema, we aim to leave the world a little more wonderful than we found it.
We don't just create campaigns. We craft stories that surprise, move, and get people talking. No matter the platform, channel, media mix, or brief: every piece of work we do at Uànema is designed to turn ideas into real news.
Our approach
We believe true creativity comes from the ability to see the world through fresh eyes. That's why we sharpen that gaze every day, nurturing it as both a mindset and a way of being. It's how we turn every idea into bold, culture-shaping narratives.
Without insights,
nun se cantan’ messe.
Our values
Wonder
The engine that drives us is the relentless desire to astonish. We cultivate a hunger to discover, surprise, and move people deeply, welcoming each new challenge as a chance to create something that takes your breath away. We work tirelessly to craft those moments that catch you off guard and become unforgettable. Because in a world drowning in content, wonder is the only thing that still stops people in their tracks.
Talkability
We cut through the noise, creating unexpected moments everyone can't help but talk about. More than just campaigns, we craft cultural moments and modern myths that ripple through conversations long after they launch.
Obsession
We don't do things halfway. Every brief is a fixation, every idea an itch we can't stop scratching until it becomes something worth remembering. We believe the difference between good and unforgettable is always the same thing: how deep you're willing to go. At Uànema, obsession isn't a flaw. It's the method.
What we do
Brand Positioning & Brand Strategy, Creative Strategy & Creative Development, Brand Identity, Campaign Development & Execution, Social & Digital, Experiential Marketing & Activation, Street & Guerrilla Marketing, Integrated Communication, PR Campaigns, Coordination & Workflow Management, Creative Direction for Events, Special Projects, Content & Film Production in partnership with Italy's top Production Companies.
Recent Work
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Recent Work >
The Founders
Pas Frezza
Co-Founder and Creative Director
Pas began his career as a Reputation Manager and Graphic Designer in Naples, before joining Brand Portal Milano as a Copywriter. After a period as a screenwriter and freelancer, he joined Gruppo BBDO, where he served as Clients Creative Director. After ten years, he moved to Gruppo Serviceplan as Creative Director, and later worked as Executive Creative Director at Wunderman Thompson. Today he is Creative Director and Co-Founder of Uànema. From 2014 to 2025 he taught Radio and Lateral Thinking at the Accademia di Comunicazione, and since 2021 he has been teaching Creative Direction at IED Milano.
Luca Iannucci
Co-Founder and Creative Director
Luca began his career in communication as a Graphic Designer, before joining Leagas Delaney and AUGE as Art Director, and later DLV BBDO as Clients Creative Director. After thirteen years, he moved to Serviceplan as Creative Director, and then spent four years as Executive Creative Director at Wunderman Thompson, named "Creative Agency of the Year" in Italy in 2021. Today he is Creative Director and Co-Founder of Uànema. Since 2013 he has collaborated with the Politecnico di Milano, and since 2021 he has been teaching Creative Direction at IED Milano.
Brands Pas and Luca have worked with over the past twenty years
〰️ Aperol 〰️ Bayer 〰️ BMW-Mini 〰️ Burger King 〰️ City of Milan 〰️ Conad 〰️ Decathlon 〰️ Ducati 〰️ Heinz 〰️ Huawei 〰️ Kimbo 〰️ Lay’s 〰️ Legambiente 〰️ Linear Insurance 〰️ Marcelo Burlon 〰️ Marionnaud 〰️ Mars 〰️ Mediobanca 〰️ Mercedes 〰️ MTV 〰️ Netflix 〰️ Pepsi 〰️ Remax 〰️ Rolling Stone Magazine 〰️ Saikebon 〰️ Sisal Lottery 〰️ Sky 〰️ Staedtler 〰️ Telecom Italia 〰️ Tiscali 〰️ Wallapop 〰️ WindTre 〰️ Yamaha Motors
〰️ Aperol 〰️ Bayer 〰️ BMW-Mini 〰️ Burger King 〰️ City of Milan 〰️ Conad 〰️ Decathlon 〰️ Ducati 〰️ Heinz 〰️ Huawei 〰️ Kimbo 〰️ Lay’s 〰️ Legambiente 〰️ Linear Insurance 〰️ Marcelo Burlon 〰️ Marionnaud 〰️ Mars 〰️ Mediobanca 〰️ Mercedes 〰️ MTV 〰️ Netflix 〰️ Pepsi 〰️ Remax 〰️ Rolling Stone Magazine 〰️ Saikebon 〰️ Sisal Lottery 〰️ Sky 〰️ Staedtler 〰️ Telecom Italia 〰️ Tiscali 〰️ Wallapop 〰️ WindTre 〰️ Yamaha Motors
A unique selling proposition
is like a mother: è una sol'.
+80 Creative Awards
When the market is calm,
ogni stru*z è marinaro.
